IKIGAI SG

Discover Your Ikigai as a Founder

Discover

Mindset

Fuel Your Purpose and Entrepreneurial Mindset

Unlock the Power of an Unstoppable Mindset with Ikigai's Unique Approach. Dive deep into your 'why' and align your personal purpose with your startup's mission. With this transformed mindset, you will cultivate resilience and fulfillment vital for the entrepreneurial journey ahead.

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- Adapt to uncertain times with an unstoppable mindset

- Gain clarity into who you want to become

- Fuse your personal purpose with your startup's vision

- Execute on bigger goals you’ve been stuck on

Join Ikigai Founders

Beyond Product Market Fit: Scale Your Startup with Confidence

With 12+ years of startup expertise, Ikigai SG helps founders in Singapore overcome execution barriers, reduce costly mistakes, and gain the confidence to scale faster, smarter, and stronger than the competition.

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Mentorship & Advisory

Only 4% of startups graduate from Seed but mentored startups have a 55% chance of surviving. Be one of them.   

• Get guidance from experienced startup mentors.
• Make smarter decisions and avoid costly mistakes.

• Build a business that lasts

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Networking

Your network equals your net worth. Brainstorm inspiration and get feedback from mentors and peers in our talent-filled, positive-vibe community.

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Investment

We invest funds in promising startups and founding teams. Majority of our startups are in pre-Series A stages.

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IKIGAI SG Accordion

Unlock your Big Advantage

Say goodbye to aimless struggles and endless uncertainty. Ikigai guides startup founders to overcome common hurdles like resource shortages and cash-flow challenges, offering clarity, focus, and resilience against burnout.

Gain Clarity

Get personalized advice from experienced entrepreneurs.
Understand your purpose and the challenges holding you back.
Set clear direction for your startup journey.

Identify your Target

Define your target market and customer segments.
Maximize focus and efficiency in your growth efforts.
Avoid wasted resources and misaligned strategies.

Hone your Differentiated Strategy

Develop a strategic roadmap that highlights your unique strengths.
Establish long-term success by standing out from competitors.
Align your strategy with both purpose and market needs.

Build and Run your Go-to-Market Machine

Design a GTM process that increases conversions and growth sustainably.
Implement repeatable systems for scaling efficiently.
Turn strategy into actionable, measurable results.

A Few Words From Our Raving Fans

The results speak for themselves

"In nearly 4 years, together with IKIGAISG, we've expanded from 1 to 4 studios, now top owners in Singapore. Their work ethic, problem-solving, and skills are invaluable contributors to our success."

Dave

Co-Owner, BFT

"IKIGAISG has provided guidance, support, advice and has displayed great passion in wanting to help our business succeed. They have always been available for counselling and to share their knowledge."

Keiran

CEO, Soul Grub

"Rajesh was an early investor in our startup and has played an active role as an advisor over the last 6 years. His continued advisory support and insights have enhanced our understanding of growth and investment."

Hurren

CEO, Oncoshot

"Rajesh is a great thought partner who is happy to spend time to understand problems. Very supportive and puts his network and expertise to work for founders."

Kenneth

Co-Founder, Arrowster

Celebrate Our Startup Wins

We believe the future is in the hands

of entrepreneurs

Oncoshot

Early-stage seed investment in 2018 into Oncoshot aims to accelerate clinical trial recruitment with a health insights exchange platform that connects, facilitates, and incentivizes secure data sharing between all stakeholders in the clinical trials value chain. Presently, Oncoshot operates in Singapore, India, and Australia

Medicine

Health

DIgital

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BFT

Largest BodyFitTraining (BFT) franchise owner in SEA, with 4 locations opened within 18 months. BFT is the fastest growing fitness franchise globally. Generated more than SGD3 million ARR within 12 months of starting operations. 3 out of the 4 outlets are in the global top 25 franchisees.
‍
BFT is an internationally recognized fitness brand with proven success in its science and technology-based functional & strength-based training in APAC, Europe, the UK, and the US. Voted Top Franchise of the Year two years running in BFT’s origin region, Asia Pacific, by Fit Summit BFT

Fitness

Global

Science

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Vibefam

Fitness SAAS solution that automates bookings and payments as well as provides real time data to enable better management decision.Automate business workflow with Vibefam system that cuts down administrative work by more 80%.

Ai

SAAS

Workflow

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Frequently Asked Questions

Have More Questions

What is IKIGAI SG?

We are an angel fund and advisory firm committed to supporting early-stage startups in Singapore. Ikigai SG is an angel fund and startup advisory firm based in Singapore. We empower early-stage founders by providing both capital and strategic mentorship, helping startups build, scale, and succeed in competitive markets.

How do we help Startsup?

Apart Beyond

Beyond providing funding, we open doors for founders through our vast mentor and investor network. We connect startups to valuable partnerships, growth opportunities, and expert guidance that accelerate their journey from idea to scale.

What is our Usual Mandate?

We typically target Singapore-based startups raising pre-seed to series A rounds

What is our Typical Ticket Size?

Our usual ticket size varies from $10,000 to $200,000, depending on the industry and impact of the startup.

What Industries do we Invest in?

We are Industry-Agnostic!

Should Startups Reach out to Us?

Absolutely! If you've got a Registered UEN and MVP(Minimum Viable Product, not the Most Valuable Player), We're itching to hear from you! Let's chat about turning your startup dreams into reality.

How can Startups Get in Touch with Us?

You can contact us by submitting a form under the "Contact Us" tab on our website or by emailing us directly at [email protected]

What is the Process for a SAFE note and What is the Required Equity?

Curious about SAFE notes (Simple Agreement for Future Equity)? Just reach out through our Contact Us form, and we'll set up a quick call to walk you through the process - fasten that you can say "future equity."

Do we Provide Mentorship or Guidance to Startups?

Absolutely! mentorship is at the core of what we do. We work closely with startups in our portfolio, offering hands-on guidance from experienced funders, operators and investors to help you avoid common pitfalls and grow strategically.

What Criteria do we Consider when Evaluating PotentiaIInvestments?

We evaluate startups based on:

• Strength of the Founding Team

• Market opportunity and scalability

• Product - Market Fit

• Potential for meaningful impact

Ready to Boost Your Journey

to Success?

Sometimes all it takes is a 1-on-1 conversation with someone who’s been there before. Gain insights, clarity, and guidance to scale your startup with confidence.