What inspired you to create Superbench and how did you get started? 

After leaving Helpling, I maintained relationships with the facility management and commercial cleaning companies I previously worked with. Many of them approached me with job offers for management positions, which led me to discuss their common challenges. Recognizing these issues, along with the rise of generative AI in early 2023 with the release of ChatGPT, I saw an opportunity.

Superbench offers key features beneficial to service-based businesses:

1. Sales Suite: Enables 24/7 inbound sales, managing customer inquiries on service scope, pricing, and scheduling.

2. Scheduling Optimization: Integrates with company calendars to instantly find the best workers for jobs and optimal time slots.

3. Knowledge Management System: Utilizes self-learning AI to stay updated with daily operations, promotions, and new services. This system helps train new workers quickly, keeps knowledge current, and eliminates the need for written SOPs.

If your startup is building an AI-driven solution like Superbench, explore how Ikigai SG’s mentorship and funding programs can help accelerate your growth.

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How does Superbench’s AI-powered scheduling and CRM tools improve operational efficiency for your clients?

Unlike simple booking systems, Superbench doesn’t rely on forms or buttons — it’s conversation-driven.

That means customers can book a cleaning, request quotes, or confirm jobs via chat, and the AI handles the entire flow.

“We base everything on conversations,” JingJing explains.
“Our AI auto-populates CRM data from every interaction, building a seamless operational system right within the chat.”

By integrating this conversational layer, Superbench helps businesses reduce response time, increase conversions, and save hours of manual admin work.

Want to learn how mentorship can sharpen your go-to-market strategy? Start your founder journey with Ikigai SG.

What Makes Superbench Different from Other AI Tools

While most AI chatbots are general-purpose, Superbench specializes in the home and facility service sector.

This niche focus allows it to go far deeper: handling quotes, sending images, managing payments, and tracking every conversation from inquiry to close.

“Our difference,” JingJing says,
“is that we can manage entire interactions — not just answer questions. That's a real transformation.”

Success Story: From 50 Missed Messages to 5 New Clients Overnight

One of Superbench’s clients — a cleaning company — used to wake up to dozens of unanswered customer messages every morning. After integrating Superbench, they found five new confirmed jobs waiting for them instead.

The result?
✅ Zero missed leads
✅ Instant responses
✅ Faster sales cycle

Speed has become the new luxury, and Superbench enables service businesses to deliver that instantly.

Ikigai SG also believes in speed — not just in tech, but in execution. Get in touch to see how our advisors can help your startup scale faster.

Smart SOPs & Self-Learning FAQs: Always Up-to-Date

Superbench’s self-learning AI automatically builds SOPs and FAQs based on your real customer interactions.

Within 1–2 weeks, it understands your workflows, compiles process guides, and ensures knowledge never goes stale — a game-changer for small companies without formal documentation.

Even if clients move on, they leave with a ready-to-use playbook built from their own conversations.

At Ikigai SG, we guide founders through creating repeatable systems — from operational structure to GTM execution. Learn more here.

The Future of AI in Service Scheduling & Business Intelligence

According to JingJing, the next big trend is speed as a service:

“Speed has become the new luxury. Instant responses signal premium service — and customers are willing to pay for that.”

She also highlights that AI-driven scheduling is key to maximizing labor efficiency — especially as costs rise.

With optimized routes, instant bookings, and workload balancing, AI isn’t just saving time — it’s saving profit margins.

What’s Next for Superbench

The roadmap ahead includes:

- Enhanced AI accuracy — minimizing hallucinations and refining contextual understanding

- Proprietary conversation models trained on real service industry data

- Advanced analytics dashboards for marketing attribution and customer journey tracking

Soon, companies will know exactly which channels drive the most conversions — from Google to WhatsApp.

JingJing’s Advice to AI and SaaS Founders

“Start with a real problem — not just AI hype.”

JingJing emphasizes vertical focus: mastering one sector deeply rather than building general chatbots.

Generative AI isn’t a magic bullet, and she warns that understanding its limits is as crucial as knowing its power.

Her second piece of advice:

“Get a CTO who understands both tech and business. The best AI startups align technology with real operational pain points.”

Ikigai SG supports startup founders like JingJing by pairing them with mentors who’ve walked the same path. Learn more about us.

Getting Started with Superbench

Interested businesses can visit superbench.ai and start a chat directly with JingJing herself.

The onboarding is fast — within an hour, Superbench integrates all your communication channels (WhatsApp, Instagram, Facebook, Telegram, SMS, and email) into one dashboard.

Within two days, your AI starts learning from real interactions — improving automatically as it goes.

Superbench isn’t just automating workflows; it’s redefining how service companies work, sell, and grow in the age of AI.

Inspired by JingJing’s story? Contact Ikigai SG to get mentorship, investment, and startup growth support in Singapore.