IKIGAI SG

September 9, 2024

Empowering Fitness Businesses: The Story Behind Vibefam

The fitness industry in Singapore is booming — but behind every thriving fitness studio lies a struggle with operations, payments, and client management. That’s where Vibefam, a Singapore-born fitness management platform, steps in.

At Ikigai SG, we spotlight founders who are solving real-world challenges through innovation and purpose. Today, we feature Vibefam’s founder, who turned her passion for fitness and technology into a powerful platform built to empower studios across the region.

What Inspired the Creation of Vibefam?

As an avid group fitness enthusiast, Vibefam’s founder noticed that existing booking apps failed to meet user expectations. After speaking with multiple fitness studio owners, she saw a gap in the market — the need for a purpose-built software that catered to independent and boutique studios.

“We wanted to build something that truly understood the pain points of fitness entrepreneurs — something local, intuitive, and designed to grow with them.”

Vibefam empowers fitness businesses with the tools they need to scale efficiently, automate daily operations, and focus on what they love most — teaching and inspiring their clients.

Key Features That Power Fitness Studios

Vibefam’s platform is designed to handle everything from class management to customer engagement.

Core features include:

- Scheduling & Capacity Management — Automate bookings and manage class limits easily.

- Online Payments — Accept secure payments seamlessly with local options like PayNow and Stripe.

- Marketing Automations — Re-engage clients, track retention, and boost sales effortlessly.

These features free business owners from repetitive admin work, allowing them to focus on community building and brand growth.

Streamlining Operations and Reducing Costs

Administrative tasks are one of the biggest drains on a studio’s time and budget. Vibefam provides a user-friendly, quick-to-adopt system that helps owners manage classes and payments in one place.

By automating scheduling and payment collection, studios can eliminate the need for extra admin staff, saving both time and operational costs — while offering a smoother customer experience.

What Sets Vibefam Apart

Unlike imported platforms that overlook local nuances, Vibefam was built in Singapore for Singapore.

- Supports local payment systems (PayNow)

- Offers localized language settings

- Understands the unique business models of regional fitness studios

This hyper-local approach enables Vibefam to deliver a more personalized experience, aligning perfectly with the way boutique studios operate in Southeast Asia.

“Our local knowledge helps us serve clients faster and better — we don’t just offer software, we offer understanding.”

Simple Onboarding, Seamless Migration

Vibefam’s self-serve sign-up allows studio owners to get started with a 7-day free trial.

For a more guided experience, they can connect with an account manager for a one-hour onboarding session that walks them through setup, migration, and customization — helping them go live fast.

Learn more about Ikigai SG’s support for founders like Vibefam on our About Us page.

Driving Growth and Revenue

By automating payments and optimizing class offerings, Vibefam helps studios unlock new revenue streams.

Studios can:

- Offer dynamic packages and membership options

- Reduce payment defaults

- Reinvest saved admin hours into marketing and customer engagement

On average, Vibefam clients grow 50% within their first six months — a testament to the platform’s efficiency and value.

Integrations That Power Efficiency

Vibefam integrates with key platforms such as:

- Stripe — for secure online payments

- ClassPass — enabling seamless marketing and data consolidation

This integration means studios no longer have to toggle between multiple tools. Vibefam acts as a one-stop platform for business management, marketing, and data analytics.

Smarter Marketing Tools for Fitness Growth

Vibefam’s analytics dashboard helps studios track and optimize their entire customer journey:

- Lead-to-member conversion rates

- Re-engagement automations for inactive clients

- Real-time sales insights

By turning raw data into actionable insights, Vibefam empowers fitness entrepreneurs to make informed decisions and grow smarter.

Real Success Stories

Hundreds of fitness entrepreneurs across Singapore have transformed their operations with Vibefam.

“Our admin time dropped by 80%, and we started focusing on client retention instead of chasing payments.” — Local fitness studio owner

Read more success stories here: Vibefam Customer Success

What’s Next for Vibefam?

Vibefam’s vision extends beyond fitness. The company aims to become the go-to business management solution for the entire health and lifestyle sector — from yoga studios to wellness centers.

Their team continues to innovate, building smarter systems that simplify how lifestyle entrepreneurs manage, grow, and connect with their communities.

Vibefam is more than software — it’s a growth partner for fitness entrepreneurs.
By combining local understanding with advanced automation, it empowers studios to focus on passion, not paperwork.

At Ikigai SG, we champion founders like Vibefam who turn insight into innovation — and passion into purpose.